Monday 23 August 2010

The Iphone shoot


Meanwhile back in London, Leon is shooting the second stage of the Landrover/Iphone apps campaign.

The campaign for RKCR Y&R London is to promote being able to get live rugby scores from your Iphone.



 The first stage involved the team (lead by Model Maker Wesley West) building a 26ft rugby pitch to superimpose onto the face of the the new Ipod.


Oh yes, the real thing.
Laying down the turf.
Getting rid of the lines.
Roughing it up a bit.

Wesley West on the try line.
Job Done







And the end result....




This years version of the ad with the new Iphone4 will be running soon.